There was great excitement at Lower Main Street, Castlerea last Tuesday when Benny O’Connell launched the new look Benny’s Deli. Customers, friends and family gathered for the cutting of the ribbon by Mr Mick McEnroe of Harmac Medical, Castlerea Many people, who are fans of reality programmes on televison, will be very aware of programmes like Retail Therapy, where Feargal Quinn assists retailers to improve their businesses by revamping stores and giving them a more up-to-date look. Benny didn’t need to use the services of Feargal Quinn as he has his own in-house design team to advise on how to use space more efficiently and modernise the interior. Benny’s daughter, Anne Marie and her husband, Iain MacKay, of Ivorybull Design, London, developed the design and oversaw the revamp of Benny’s Deli. The design concept was based on the ‘pantry’ style look and feel, creating an environment that is in touch with its locality and heritage, offering improved display areas and also creating social spaces that have warmth and personality, where freshly prepared, tasty food is sold and served in a modern, comfortable setting.
Of course none of this would have been possible without the cooperation and hard work of local tradesmen, who worked after the shop closed and at weekends in
order that Benny’s could remain open while the revamp was in progress. Gerry Flanagan and his team from Gerry Flanagan Construction, Ltd, were the main contractors, with help from local sub contractors. New furniture w supplied by Monaghan Bros., Claremorris. During the revamp most of the old furniture was recycled and second hand chairs were purchased and then upcycled! Benny has been in business in Castlerea since 1981 and has continually improved his premises in order to give his customers the best retail experience. A great emphasis is placed on the development of new products, which will better serve the customers who have supported him for over 31 years. There is great demand for the gluten free range of products, not only locally, but right across the country. Benny is now promoting a new range of Benny’s Deli Ready Meals, which will enable the busy customer to have a quick, tasty and filling meal at home in a matter of minutes.
Places like Benny’s cannot survive without the support of the many customers who cross the threshold each day. This support in turn means that up to 20 people – full time and part time – are employed in Benny’s. Shopping locally supports this employment. Benny in turn buys local products wherever possible and most of the euro that you spend in his shop stays in the locality Benny would like to take this opportunity to thank everyone who was associated with the revamp. Thank you too to his hard working staff, who were very patient with the upheaval and changes to their working environment. If you would like to know more about Benny’s Deli & Restaurant, you can read all about it on bennysdeli.com, or follow on facebook (facebook.com/bennysdeli) or on twitter (@BennysDeli). As Christmas approaches, do your best to support local shops. Call into Benny’s and choose a gift or gift voucher that you know will be used and enjoyed by your friends or loved one. And while you’re there, enjoy a coffee and mince pie in their newly refurbished restaurant.
(Article courtesy of Roscommon Herald, pictures by Liam Reynolds.)